Advisory practice
Advisory
Annette and a network of associates advise corporate boards, PE firms, and entrepreneurial leaders applying the 4D approach to brand strategy.
The advisory practice is deliberately small. Annette takes on a limited number of engagements a year, working directly with the people accountable for a brand — boards, owners, and chief executives — rather than through layers of process.
Engagements typically fall into a few shapes: brand strategy and repositioning, for companies whose market has moved faster than their brand; brand assessments, a structured read of a brand across the four dimensions; and M&A brand diligence, advising acquirers and investors on what a brand is actually worth and what it will take to keep it. Where an engagement needs more hands, Annette draws on a network of long-standing associates.
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Clients
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Associates
Peter Assarsson
Associate
Peter Assarsson is a brand strategist, creative director and filmmaker with 20 years experience in brand building for startups, scale-ups and international corporations. Peter has a profound experience as corporate designer for brands within B2B, B2C, organisations and place branding. Peter is working with clients from strategy to complete sets of communication units for all media.
Pierre d'Huy
Associate, Paris
Pierre d'Huy is a learning expedition designer who has run the LEX programme for 100 weeks across 10 cities worldwide, including more than 25 in Silicon Valley. He also designs executive education, with programmes that have reached more than 1,000 people over more than a decade. He is based in Paris.