The co-authored extension into personal branding
Managing Brand Me: How to Build Your Personal Brand
The book that turned the four dimensions on the individual. Managing Brand Me took 4D thinking and applied it to a person — the first serious treatment of what the world would later, less carefully, call personal branding.
- Autoren
- Thomas Gad and Annette Rosencreutz
- Veröffentlicht
- Momentum / Pearson, 2002 [CONFIRM: year — cited as 2002/2003]
- Verlag
- Momentum / Pearson
- Gedruckter Cover-Credit
- Thomas Gad and Anette Rosencreutz
Klappentext
The book that turned the four dimensions on the individual. Managing Brand Me took 4D thinking and applied it to a person — the first serious treatment of what the world would later, less carefully, call personal branding.
Taking it personal
Where 4D Branding mapped the brand of a company, Managing Brand Me asked the same four-dimensional question of a single human being: what do you do, who do you belong with, what do you help people become, and what do you stand for in the wider world. Co-authored by Annette Rosencreutz and Thomas Gad, it was written before "personal brand" became a cliché — and it holds up precisely because it treats the subject as a matter of integrity rather than self-promotion.
Zeitgenössischer Kommentar von Annette
[CONFIRM / Annette to supply or approve: 150–200 words on how Managing Brand Me reads in the age of social media and AI — what the book got right early, and what she would now caution against. This is her book; the voice here should be first-person.]
Schlüsselkonzepte
- the personal Brand Mind Space
- the four dimensions of a person
Inhaltsverzeichnis
Verified table of contents required from the physical book before publication.
Probekapitel
email-gated [CONFIRM: rights]
Auch erschienen als
Создай свой бренд (Russian edition, 2002)
Rezensionen
[CONFIRM: pull quotes]
Kauflinks
[publisher / retailer URLs]