Program

General outline of the Brand Me program

We offer personal branding programs on three different levels.

1. Business owner and top executive program

This is an extensive yet highly focused program tailored for the needs of the business owner and top executive. The program comprises personal brand identity work, how to co-brand with the corporate brand, personal drivers and issue, media training, speech training, styling and behaviour from an international perspective. All done with full discretion. One-to one sessions.

2. Leadership and management team program

Focuses on the individual as well as the role in the team. This program is often done after a corporate branding program to enhance individual leadership skills and style. Mixed group and one-to-one sessions.

3. Open group programs

A two-day workshop with 5-10 participants working on their personal brands based on the Managing Brand Me program. An efficient program where the participants also benefit from the group, which partly acts as audience.

PART ONE: Exploring Brand Me - how do I want to be perceived?

Brand Me Basics

• Where does your drive come from?
• You can't control your subconscious mind - but you can make it work for you.
• Real and perceived reality.

Brand Me Mind Space™

• Exploring your functional, social, mental and spiritual dimensions (visually and verbally).
• Collecting other people's perception of you in four dimensions.

PART TWO: Creating Brand Me - what do I stand for

Brand Me Code™

• Define the key characteristics of your personality: Benefit, Positioning, Style, Mission, Vision, Values
• Brand Me Motto
• Finding your issue

Installing Brand Me on my personal timeline

• Integrating and implementing my personal brand in my life and work

The Brand Me Story™ - the elevator pitch

• How I tell my story based on the Brand Me Motto and the code