Thomas Gad as a speaker

Introducing a new modern non academic hands-on thinking pattern in branding, using his famous 4 D Branding method applied not only on marketing but also as a management and teambuilding device. The outcome of the session is tangible ideas boosting profit and increasing brand equity.

Corporate/ product branding; some topics:

• Brand or Trademark - what is a brand?
• Why Branding? Make more money!
• Branding is a management tool
• Relationship brand vs transaction brand
• Branding is like friendship
• Storytelling and culture
• The communicative entrepreneur as a role model
• Which is your company’s meaning?
• Which is your differentiation?
• Use branding for building a successful team
• Branding is communication
• Why do you need an activist attitude?
• Real reality and perceived reality

Personal Branding; some topics:

• What do you stand for?
• What is your meaning?
• How are you different?

These are the questions you must be able to answer today - both as a person and as an organization. The marketplace is crowded and many offer the same services.

Why should you be trusted with the business or the project in question?

Today it is even more important to know your differentiation - and to be driven by a meaning - if you want to be really successful. The most successful and profitable businesses were built on the drive and the meaning of the entrepreneur behind it. When he studied some of them he found out that they had many talents on top of their drive. So when Thomas Gad developed his 4-dimensional branding philosophy he had the talented and communicative entrepreneur as a role model.