Managing Brand Me

How to build your personal brand
Thomas Gad and Anette Rosencreutz

ISBN: 1843 04017 4
Format: Paperback
Size: 210 x 170 mm
Extent: 208 pp
Category: Personal Development

About the book

What are you all about? And what sets you apart from the crowd? In an increasingly transparent world it is more important than ever to show what you can do and who you are. Yet at the same time, it's becoming harder to differentiate yourself from everybody else. You need to stand out and have personal impact.

Managing Brand Me shows how a clearly defined brand is a successful one, and your personal brand is no different. This highly practical guide delivers easy-to-use powerful tools that will help you create your own brand and manage it with style.

Promote yourself wherever you go. Know what you stand for and you will stand out from everybody else. What do you stand for?

About the authors

Thomas Gad is an experienced and inspirational Swedish branding authority, with more than 20 years' experience for clients such as Nokia and Scandinavian Airlines. He lives in London, and has his own international consultancy business. His acclaimed book 4D Branding, with foreword by Richard Branson, was published by Financial Times/Prentice Hall in 2001.

Anette Rosencreutz has a wealth of practical experience in stimulating change, both with people and organisations. She is a branding consultant with a focus on personal branding and fast-growing entrepreneurial business. Anette Rosencreutz is a personal coach and trainer for public people.

Why buy this book

• Tom Peters created a storm with his "Brand You" concept - but he stopped short of telling us HOW. This is the book that picks up where Peters left off, and provides the practical how-to that's been missing.
• The book addresses something we all feel the need for, identity, in a practical, "how-to" way.
• Branding in business is hot and personal branding hotter still.
• A million miles from the "what colour suit should I wear" type of branding books; this is for smart, intelligent and aspirational professionals.

About the publisher

Momentum is a completely new publishing philosophy that revolves around one thing: you. In print and online, it's the force behind your personal development, your talent, your skills, your career, your effectiveness, your work and your life.