4D Branding

ISBN: 0273653687
Format: Hardcover
Size: 210 x 170 mm
Extent: 183 pp
Category: Business / Management / Branding

About the book

4D Branding offers a revolutionary four-dimensional model for understanding brand strengths and weaknesses. It can be used to create a new brand or analyze the strategic options for established brands. The model enables companies to create their own unique "Brand Code" or "Mind Space", the unique corporate DNA, which can be used to drive every aspect of a business - from product innovation to recruitment.

Publisher:

Financial Times-Prentice Hall / London
Bookhouse / Stockholm

4-D Branding is available at: